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Marketing Test Results Only a True Marketer Would Love

I received an email from Frank Kern yesterday and this vid was what it was all about.

Now this vid opens MAJOR opportunities of us marketers. Massive lists and incomes will be made a ton more rapidly than they already are for those of us that know how to market.

Imagine…

You get a niche…make/find a product to help them…make a vid with a nice free offer (report, ebook, vid series, etc)…then get your vid played on TV…then you wake up in the morning with a list of 100,000 prospects ready to buy what you have…

Bye bye PPC!!

Does Twitter Spam Kill it for you? How Do You Stop the Twitter Spammers?

Regardless of your answer to the poll question, everyone that uses or has used Twitter has encountered a spammer (people/accounts that follow u just to load your tweet feeds with garbage).

Personally, I haven’t used my Twitter account in months due to all the spam. I have even considered deleting all my friends and starting over to get rid of all the spammers that have started following me (many of my friends have already done this). But after seeing others do the same to end up with close to the same results, (and to not look like a dick) I kept my Twitter account in tact and only acknowledged my meaningful friends on Twitter.

I have just started using my Twitter account again…conversing with friends and people they way it was meant to be used (not blowing up peoples accounts with meaningless garbage that doesn’t pertain to them).

I was only brought back to Twitter from a recent discovery that is putting spammers to rest for actual Twitter users. The program is called True Twit. It verifies that the people who are following you are actual people. And you know if I’m using it, it is well worth the cost or free, and this program is FREE (there is a paid version but the free has served all of my need thus far). They seem relatively new as a company and see they are increasing their services regularly.

So if u answered “yes” to the poll, go check this site out and implement it into your Twitter account to reduce your spam encounters.

I wish you the best in all you do.

HippoRemote, iPhone’s Coolest App?

So I was recently working on my a PowerPoint presentation and I realized that I was going to need a clicker to change my slides as I did the presentation. I thought to myself, “Man, I’m not trying to go to the store to just buy a simple clicker that they are probably gonna over-charge me for.” Then I nearly slapped myself when I remembered I had my ever-so-come-in-clutch iPhone!

I started looking for PowerPoint clickers in the App Store and came up on a TON. There was only one that really stuck out to me though. The full version of it had almost 5 STARS from it’s user ratings, and the free version wasn’t very far off in its user ratings. So with me being as economically smart as possible, downloaded the free version, and my experience with it was…WOW. I was not only able to click through PowerPoint shows with no effort, but i was able to use my trackpad and keyboard with it. And what made it even better it that the set up for it was soooo simple and didn’t require downloading from the internet for it to work with my comp. The response was perfect also. I have only been using it and playing with it a short while but my short experience has been a memorable one (may be the reason I decided to make a post about it).

Here is Hippo Lite’s full description as listed in the App Store and it’s website:

• Multi-Touch Trackpad…The smoothest, most responsive trackpad in the App Store, with support for Multi-Touch Gestures including Pinching. Tallscreen and widescreen orientations.
• Full Keyboard…Access to arrow keys, navigation keys, modifier keys and function keys. Tallscreen and widescreen orientations.
• Intelligent Keyboard…Remembers what you’ve typed so you don’t ever have to repeat yourself.
• International Languages…Full Unicode support for entering text in Chinese, Japanese, Greek, Russian, or any other iPhone supported language.
• Split-Screen Mode…Split screen keyboard and trackpad for simultaneous access.
• Shake-to-Toggle…Give your iPhone a quick shake to toggle from trackpad to keyboard and vice versa.
• Wake-on-LAN…Turn on your computer from your couch.
• Quick Setup…Macs and Linux PCs can work with HippoRemote without any extra software. For Windows users, or for enabling certain advanced features, we have a free HippoVNC helper program.
• No Pointing, Line-of-Sight Issues…HippoRemote works over your WiFi network, so you never need to worry about aiming your remote. Control everything from your most comfortable position.

Hippo Store Upgrades

• Arrow Pad…Large arrow buttons for controlling media apps (like Boxee, Hulu Desktop, Plex) or running presentations (Keynote, PowerPoint).
• Login & Password Manager…One tap to auto-fill login information for your favorite web sites.
• Macro Bar…Create and store your favorite shortcuts for one-touch access.
• Web Browser Plugin…Surf, email, update Facebook, check sports scores, chat with friends, and more, all without leaving HippoRemote. And for viewing sites on the big screen, you can easily send links from the built-in browser to your desktop.
• Twitter Plugin…Post status updates. Browse your Twitter timeline & lists. Explore links on your iPhone/iPod or open them on your Mac/PC with one tap.
• Boxee Plugin…A custom touchpad for Boxee. Control Boxee with flicks, swipes and taps on a super-smooth gesture-based touchpad.

Here are several screen shots of how Hippo Lite looks from my phone:

Quote of Success

A goal without a plan is just a wish.

-Antoine de Saint-Exupery

Ever Wish You Had A Copywriting Expert to Review Your Headlines?

Before learning the how to write effective copy my headlines were grade A++ CRAP!  I had no idea of what I was doing and how to write ad/sales copy.  I didn’t really have to have anyone tell me that my headlines were crap because my wallet told me that.  I sent out TONS of “sales letters,” and received 0 leads, 0 prospects, and 0 dollars.  As I continued to study marketing, I learned more of what it took to create a least decent copy.  But I never really had a coach or mentor there to help me in creating effective headlines.  I had nobody to review, suggest adjustments to what I was writing and sending out.  I had to learn the time-consuming way, which was by trial and error and reviewing my results.   Only if I had an actual copy coach there to help me I could have shaved several months off of my learning curve.

What I would like to share with you guys in this post is that there is NO NEED for a copywriting coach when your want to know how well you headline will do.  All you have to do is create you copy (learn how to write a good headline first) and insert it into the Advanced Marketing Institue’s Headline Analyzer.  And the best part is that it is a FREE tool offered on their site!  This perfect for all marketing but even more valuable to new marketers that are in their learning phase and have a little to no budget for investing in online tools.  I already believe copywriting should be the first focus of new marketers because it is so valuable and costs almost nothing to learn; now they can check their work at no cost also.

I included a copy of a rating I got from one of my past headlines…

Rating of a headline from one of my listbuilding campaigns...

My birthday!!

In case u guys wanted to kno when my b-day was…January 30th!! So today is my b- day!! Thank u for all the comments!!

Another Millionaire Copy Tip

I want to keep this post brief because I want you to put this tip into action as soon as possible…especially if you are looking to create more persuasive copy.  This tip will, without a doubt, significantly increase your response.  This was not discovered by me, but by several copy masters I follow that have made millions from this art form.

The secret is that you need to create you copy and include a REASON/WHY with whatever it is that you are promoting/selling.  You have to tell people why your product is safer, easier to use, more profitable, etc.  A great example of how not to write persuasive copy would be like the following headline:

20% off books today

In order to make this a better headline you need to include WHY you have books 20% off for that today.  I would revise the headlines to say the following:

20% off books today because we want to help students save cash for a fun semester

I can guarantee that headline #2 pulls better numbers than headline #1 on any given day.  This is just one example.  I have many more, but I chose to give you one example for a reason.  I want to hear your examples.  Let me know of some headlines that you have come up with (or have seen/heard) that gives a REASON/WHY in its copy.  I love hearing and seeing the copy of others, especially if they are great at it.  So until next time…Take care!!

Will Smith…What You May Not Know About the Actor…

Will Smith has been my favorite actor for years, but he has grown to be one of my favorite people of all-time. I’ve always loved the person that I saw when I would see him on tv, in interviews, in movies, etc. Even when I’ve spoken with people that personally know him, all I hear are great things about the man. I always admire people who own their greatness and aren’t detoured by what others think of them. You see this most in the roles he takes on and the music he makes. He is not trying to appease everyone (or anyone); he’s doing what he wants, how he wants. For example, he chooses not to curse in his music and MANY MANY people dislike his music and him as an artist for

In Hollywood with Will Smith's hands and feet in front of the Chinese Theater

this simple belief of his. What I admire about Will in handling this situation, he stands behind his belief and doesn’t change

a thing…he makes more songs. He doesn’t acknowledge the hate and welcomes the love from all his fans that appreciate his music. Normal people would get stressed and fold under the pressure that many people didn’t like what they were doing. They would become someone they really weren’t just to make others happy. This is something we see people do everyday.

Will knows that we were put here to live our lives to the fullest and be happy. He made sure that his greatness wasn’t wasted. I know mine will not be wasted either.

Will is a man of wisdom and this video will help show that. You will know why I respect Mr. Smith so much…

When Video Game Systems Get Old, This is What Expert Developers Do.

Video games have been a lifetime interest of mine, so I am always looking for the new hottest things coming out in the industry.  I visited one of my favorite sites today, IGN, and saw they had an article on what I believe might be the coolest video game developments ever seen!  It was developed by experts that had no ceilings of how far they could take video gaming technology.

I was told a little about this by one of my best friends, and when he told me he was beyond excited about it.  With me being a person that doesn’t just believe the hype I had to see it for myself.  So I saw a video on IGN a couple months ago of Project Natal in action at the E3 game show.  What I saw was pretty impressive.  It’s abilities are like the Wii on steroids.  It has the graphics and gameplay ability of Xbox 360 (it’s base system), but you are able to play games like you can on Wii, just WITHOUT the remotes.  It is something I was never quite sure could be done, but with my present mindset, I’m not really surprised that the once thought impossible has become possible.

I’m excited about this new development and it is only the 1st generation (maybe second if you look at the Wii as the trend-setter).  I can’t wait to see the advances and technologies that come from this.  They have just helped re-open the minds of many that gave themselves boundaries.  Here is the latest video I saw on IGN.  You can see how you like it for yourself.  Comment and let me know how you feel about the new Project Natal.  Talk with you soon.

More Project Natal News & Previews