I want to keep this post brief because I want you to put this tip into action as soon as possible…especially if you are looking to create more persuasive copy. This tip will, without a doubt, significantly increase your response. This was not discovered by me, but by several copy masters I follow that have made millions from this art form.
The secret is that you need to create you copy and include a REASON/WHY with whatever it is that you are promoting/selling. You have to tell people why your product is safer, easier to use, more profitable, etc. A great example of how not to write persuasive copy would be like the following headline:
20% off books today
In order to make this a better headline you need to include WHY you have books 20% off for that today. I would revise the headlines to say the following:
20% off books today because we want to help students save cash for a fun semester
I can guarantee that headline #2 pulls better numbers than headline #1 on any given day. This is just one example. I have many more, but I chose to give you one example for a reason. I want to hear your examples. Let me know of some headlines that you have come up with (or have seen/heard) that gives a REASON/WHY in its copy. I love hearing and seeing the copy of others, especially if they are great at it. So until next time…Take care!!
The L Spot 